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January 23, 2020

When it comes to cancer, fear and sadness are common reactions. This applies to not only a diagnosis but to the traditional way agencies build awareness. But Ad-Guys in their latest campaign for the Breast Cancer Society of Canada took a very different approach.


October 2, 2019

Ad-Guys™ launched a new campaign to support the Breast Cancer Society of Canada. The campaign launched with an all-pink teaser that October is coming.

The reveal focused on a fashionable young woman wearing a pink coat. The headline, "Pink is the new October" brought...

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Pink is the New October

October 2, 2019

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