When it comes to cancer, fear and sadness are common reactions. This applies to not only a diagnosis but to the traditional way agencies build awareness. But Ad-Guys in their latest campaign for the Breast Cancer Society of Canada took a very different approach. "Research has significantly changed patient outcomes", says Peter Cooke, of Ad-Guys Toronto, "As a result, the tears and despair that comes from a breast cancer diagnosis have been replaced with tears of joy as more p
Ad-Guys™ launched a new campaign to support the Breast Cancer Society of Canada. The campaign launched with an all-pink teaser that October is coming.
The reveal focused on a fashionable young woman wearing a pink coat. The headline, "Pink is the new October" brought the campaign to life. The campaign showcased how the month of October is a perfect time to show your support in the fight against breast cancer. With a variety of fundraising options available, the campaign inv