Pink is the New October
Ad-Guys™ launched a new campaign to support the Breast Cancer Society of Canada. The campaign launched with an all-pink teaser that October is coming. The reveal focused on a fashionable young woman wearing a pink coat. The headline, "Pink is the new October" brought the campaign to life. The campaign showcased how the month of October is a perfect time to show your support in the fight against breast cancer. With a variety of fundraising options available, the campaign invited supporters to Dress for the Cause and explore how they can fund research during October.
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