Director, Media


Chris McDonald has been building mediums for messages since Marshall McLuhan first coined the phrase (well almost that long). Throughout Chris’s 25-year career building media strategy, Chris has played many different roles, from Account Director at Cossette to President of Boomerang Response, and from Chairman of the Unicef Marketing to a media Judge at Cannes, and most recently President of Boomerang Media, which Chris founded and launched in 2007. Chris brings a wealth of experience in his arsenal, from digital media, to outdoor, to DM, to promo, to data management, and customer retention and acquisition, Chris has not met a media challenge or budget he could not solve with imagination, perseverance and finesse. Chris also brings an infectious personality, a well-connected network and a big heart to the OAG team